Mobile messaging and payments firm Infobip has launched what it says is the first ever end-to-end business messaging solution in S. Africa, providing banks, brands, OTTs, social networks, aggregators and others with a direct SMS messaging communication with their end-users, with no intermediary system at any point in the chain.

Infobip says the solution provides companies with easy integration options, ranging from APIs to integrated products like Infobip’s own mGate solution. This is a mobile messaging gateway that connects with any enterprise core system to enable, real time messaging and management and reporting features. The solution is paired with a transactional, no CapEx, no OpEx business model that the company says allows excellent commercial terms.

The architecture is supported by a strategic alliance with a licensed mobile network, Infobips dedicated local presence in South Africa, and technical support. The system has been two years in the building.

Infobips messaging platform processes more than 1bn monthly transactions, across over 120,000 business accounts, covering SMS notifications, loyalty programs, authentication solutions, anti-fraud alerts, one-time PINs and other mobile financial, marketing and security solutions.