Infographic: 45 per cent of Ad Clicks Fail

45 per cent of ad clicks fail to connect with consumers due to false clicks, poor network speeds, unqualified traffic and other issues, a new study has shown.

The research, by mobile ad analytics firm S4M, studied 537 mobile ad campaigns served in the US, UK and France. Among the findings were that while 82 per cent of app installs were organic, users who came from paid install ads on mobile devices were 2.1 times as engaged as the average user. The study also found that mobile CTR was over three times higher than desktop.

You can find these facts, and many more from the study, in the infographic below.