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Infographic: Over 60 Per Cent of People Believe VR is the 'Next Big Thing'

Tyrone Stewart

63 per cent of people believe that VR is the 'next big thing’ – according to research by brand video advertising software provider YuMe. Meanwhile, in the survey of more than 800 connected US individuals, 51 per cent of consumers said that brands that use VR are more innovative.

Tripp Boyle, VP of emerging platforms at YuMe, said: “We believe appetite for immersive ad experiences is growing rapidly and that savvy brands and agencies who want to interact authentically with consumers and drive higher engagement should explore these ad formats.”

You can further explore the findings about US attitudes to immersive technologies in the infographic below.

YuMe VR Infographic