Research released by Videology, the video advertising platform, on UK advertising habits showed that the majority of advertisers are still buying online video using the reserved approaches they normally apply to television. 69 per cent of campaigns from the first three months of 2014 were bought for desktop and laptop only.
More surprisingly, 96 per cent of advertisers are still buying on a guaranteed cost-per-impression (CPM) basis, with only 4 per cent using real-time buying, despite the rising awareness of the benefits this approach can bring.
"The same advertisers who rely on the guaranteed, time sensitive delivery offered by television are looking for those same guarantees in video," said Scott Ferber, chairman and CEO of Videology.
You can find these facts and more in the infographic below.