Infographic: Facebook Makes Up Three Quarters of Social Log-ins on Retail Sites
- Thursday, January 30th, 2014
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76 per cent of social log-ins to eCommerce sites in Q4 2013 came from Facebook, according to research from Gigya.
While Facebook holds the biggest share of social log-ins on desktop, at 51 per cent, its even further ahead on mobile, where it accounts for 63 per cent – something thats only going to improve its third-party ad offering. 
You can see more findings from the full report in the infographic below which breaks down social login usage by vertical and region.
