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Infographic: Fraud remains prevalent in mobile programmatic

Tyrone Stewart

Fraud remains a major issue in mobile programmatic but the industry is now doing more to fight back.

According to a study mobile-native ad tech company S4M, of 92 mobile programmatic campaigns totalling 722 independent mobile campaigsn and 5.1bn impressions, 78 per cent of impressions fully rendered - up four points from last year.

Despite ad fraud still remaining prevalent, the study also found a 14 point increase in fraud clicks due to more sophisticated fraud detection methods.

The infographic below takes a closer look at these findings, as well as post-click disappearance.