Infographic: Google Play Most Used App Store in Emerging Markets
- Tuesday, March 4th, 2014
- Share this article:
Google Play is the most-used app store in emerging markets, according to a survey of over 4,500 consumers in India, Brazil, Vietnam, Nigeria and China, conducted by Ovum on behalf of mobile marketing firm Upstream.
40 per cent use Google Play, compared to 28 per cent for Apples App Store. That is perhaps to be expected, given the penetration of Android and iOS in these markets, but notably 26 per cent of respondents opt to use their local mobile operator’s own app store. 
These findings, and more, have been collected into a handy infographic, which you can see below.
