Infographic: How Viewability Impacts Effectiveness
- Friday, February 5th, 2016
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How long an advertisement is in view can impact recall by up to 17 per cent, with the percentage of a display ad visible also affect how memorable it is by up to 11 per cent, new data from Integral Ad Science, IPG Media Lab and Cadreon has shown.
Looking at the standard put forward by the Media Rating Council, the study involved 189 different ad scenarios presented to almost 10,000 participants, enabling the researchers to put together a comprehensive picture of how exactly different aspects of viewability can impact consumers ability to remember adverts they have seen. 
With viewability an increasingly important topic among marketers, publishers and ad tech firms, why not take a look at the infographic below for more details on this enlightening study.
