Infographic: Londoners Happiest to Share Location Data


A UK-wide survey by Intelligent Environments has found that people in the capital are more willing to share their location data with brands.

55 per cent of Londoners said they were happy for brands like banks and retailers to use location data from their smartphones to send them exclusive location-relevant offers.

To see how other UK cities fared, check out the infographic below.

Location Data Index from digital financial services provider Intelligent Environments shows Londoners are happiest to share location data with brands