Infographic: The Changing Face of Programmatic Advertising

Tim Maytom

More and more advertisers are using programmatic buying to reach targeted audiences, new research by Millennial Media shows. 75 per cent of those surveyed were currently buying programmatically, with 77 per cent planning on buying mobile ads this way within the next year.

The study also revealed that the real-time targeting and optimisation were the most highly valued features that programmatic buying offered, and showed that while banners, mobile web and in-app adverts were all popular formats, over half of campaigns also included video elements.

Explore the infographic below for more information on programmatic buying.