Infosys and WPP Release Cutting Edge Solution

Consulting, outsourcing and technology company Infosys has launched its BrandEdge solution, in partnership with WPP company Fabric. The cloud-based offering brings together integrated marketing and technology expertise on a single platform, and is intended to simplify digital marketing processes.

Launched by Infosys CEO S. D. Shibulal and WPP CEO Sir Martin Sorrell at the newly-inaugurated Infosys Experience Center in London, the solution covers the full spectrum of digital marketing activities, including creation and management of digital properties, data management, co-ordination with multiple partners, and campaign execution.

“It seems to us that clients are seeking simpler solutions in an increasing complex marketing world,” says Sorrell. “The application of technology and data analytics to accelerate effectiveness and efficiency is well established. However, the traditional approaches of technology and marketing rarely speak the same language. Infosys BrandEdge provides a comprehensive solution to bridge this divide and help our clients create unique personal experiences for consumers.”