EMMAs

InMobi and Amobee Strike Mobile Ad Deal

David Murphy

Mobile ad network InMobi has announced a 3-year, multi-million dollar partnership with Amobee, which provides end-to-end mobile advertising solutions and services. The companies say the scale of the partnership is remarkable, and is a clear sign of the massive growth currently occurring in the mobile advertising industry currently.

The deal will give Amobee’s portfolio of Fortune 500 brands access to InMobi’s mobile ad network, which is capable of reaching over 300m consumers across 200 countries worldwide. Together, the two companies say they will be able to deliver richer, more innovative campaigns, such as immersive 3D advertising, with a wider global reach.

“InMobi’s impressive ad network gives us the ability to offer our brands targeted mobile ad campaigns with unprecedented global reach, engagement, and performance,” says Amobee CEO and co-founder, Zohar Levkovitz.

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