InMobi Claims Dramatic Cost Per Conversion Saving

Mobile ad network InMobi has claimed that its InMobi Analytics product has delivered a 74 per cent reduction in cost per conversion to its clients. 

InMobi Analytics offers automated real-time conversion optimisation technology, and allows advertisers to view detailed reports on their campaigns. InMobi Analytics technology has delivered over 10bn ad impressions in the US so far in 2011, says the company. 

Thomas Schulz, international CEO of Somo, says: “InMobi Analytics is delivering the brand performance marketers dream of; simultaneously improving conversion costs, while increasing scale. We love using it as it helps our clients achieve their goals. Its also easily integrated within our tracking tool, Apptimiser, enabling InMobis outstanding performance to be measured against other mobile traffic sources.”

Anne Frisbie, InMobis VP and managing director in N. America, says: “Measurement has always been the missing piece of the puzzle in the mobile advertising market. Our goal is to help grow the category while delivering ROI positive results for our clients. We are pleased to see that InMobi Analytics is helping our customers achieve their marketing goals, and we expect over 100m Americans every month will enjoy a better mobile ad experience by the end of 2011 as a result.”