Independent mobile ad network InMobi has launched the InMobi Ad Tracker mobile conversion tracking platform. The platform delivers real-time analytics, enabling advertisers to measure multiple conversions on both mobile web and app campaigns, across all ad networks and publishers.

The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs, and is free to integrate and use. InMobi says it provides an independent, scalable and cost-effective solution for managing mobile campaign performance in a rapidly growing market.

“The industry has been aware for some time that UDID deprecation was on its way,” notes Chandrashekhar Vattikuti, VP of products at InMobi. “With this in mind, it was critical for InMobi to create a solution with long-term benefits for both advertisers and publishers.

“InMobi Ad Tracker is a UDID free solution that is independent from the InMobi Ad Network and tracks conversions across all mobile ad networks and publishers. By integrating with the InMobi Ad Tracker, ad networks can get real-time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results, and allowing them to optimise campaigns in real time. This will in turn drive more accountability for spend in mobile, benefiting the entire mobile ecosystem; from advertisers to publishers and app developers.”

In addition to the network-agnostic nature of the platform, it also offers a single login to access conversion data across all mobile ad networks; a real-time dashboard view of all conversion events; the ability to define bespoke goals, for example, downloads, registrations, payments; and easy SDK integration for iOS and Android apps, plus JavaScript integration for mobile web campaigns.

There’s more information about the solution here.