InMobi Moves into America

Mobile ad network InMobi has launched into the US market. InMobi already maintains 2bn US ad impressions monthly following its soft launch in January 2010. Today’s announcement officially extends the company’s global network to US advertisers, publishers, and developers.

In the past six months, InMobi has more than doubled its available monthly impressions across Asia, Africa, N. America, and Europe from 7.5bn to 16.7bn. The company now offers US advertisers the ability to reach 179m consumers in 108 countries through a single, integrated buy.

“After two years of rapid expansion around the world, InMobi is in an excellent position to help global brands capitalize on mobile advertising’s reach, performance, and creative impact,” says Anne Frisbie, VP & managing director, N. America. “With 3G and 4G smartphones expected to be in the hands of nearly 2.75bn consumers globally by 2014, we are perfectly positioned to be a priority digital media buy for US global advertisers.”

Mark Rosner, CEO of Zedge, says that InMobi has been a key partner for his company since 2008, and adds: “Few, if any, mobile ad networks can match InMobi’s scale and performance around the world.Their entry into the US market extends their reach even further, and we are delighted to be working with them as our global partner.”

InMobi clients include Reebok, Quaker, Microsoft, Sony Ericsson, Nokia, Barclays, Yahoo! and Google.