InMobi Selected as MECs Mobile Rich Media Platform
- Monday, June 17th, 2013
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MEC UK has selected InMobi to deliver all of its rich media mobile campaigns via its Studio ad creation platform.
InMobi has delivered several mobile campaigns for MEC, one of the largest media planning and buying agencies in the world, including last years EE campaign and several created for the BBC.
MEC will also be trailling InMobis ad tracker, which anonymously matches mobile ad clicks to downloads across the mobile web and apps, to better analyse the success of its mobile campaigns. 
