Mobile ad network InMobi, which has operations in 37 countries and serves over 7.5 billion ad requests monthly, has announced an exclusive partnership with global social entertainment site hi5 to serve ads on its mobile web site in Thailand. hi5 is available in 50 languages and is Thailands largest social media property, reaching over 50 million monthly visitors worldwide. InMobi says the partnership further extends its dominant position in the Asia Pacific region, where the it now receives over 5 billion ad requests monthly.
InMobi was awarded the exclusive partnership based on the combination of its scale in Asia Pacific and its local market knowledge, leading to more relevant ads, and an immediate positive impact on hi5s mobile advertising revenue.  InMobi says this combination has already proven beneficial, resulting in a 200% growth in ad requests in just the first two months of the partnership.
InMobis local language support and local sales efforts have dramatically increased the ad revenue for our mobile, site while simultaneously offering our consumers locally relevant advertising, says hi5 Senior Director of Ad Operations, Cathy Meyer.