innocent Trials Shopitize to Gain Shopper Insight

innocent is the latest brand to try out the Shopitize mobile reward service with its Veg Pots Range.

Shoppers in Sainsburys and Tesco will be able to claim £1 back on their purchase after taking a photo of their receipt and uploading it to the Shopitize app.

“Given the rapid and continued growth in smartphone usage in the UK, the Shopitize app offers us a great way to engage our consumers in store,” says Emilie Stephenson, innocents brand manager. “This new couponing service will give us insights into our consumers behaviours at the point of purchase and we are delighted to be trialling it.”