Innovation Lab: Smog Jewellery, Death Clocks and Light-up High Fashion

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market brings audiences one step closer to the ideas and developments that will shape tomorrow.

In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the tech worlds innovative ideas. They might be interesting, disruptive or just outright strange, but these are the stories that have caught our eye over the past week.

Smog Tower Transforms Pollution into Jewellery

After a visit to Beijing gave them first hand experience of the air pollution problems faced by citizens there, the design team at Studio Roosegaarde decided to do something about it by creating the worlds largest outdoor air purifier.

The device, which will be built in Rotterdam then travel the world visiting cities where smog and air pollution is a crucial issue, works on the same principles as normal interior air purifiers. However, this scaled up version is capable of creating a large bubble of smog-free air in outdoor that is 75 per cent cleaner than normal.

In addition, the Smog Free Tower is designed to be a zero-waste machine, with the carbon particles removed from the air harvested into Smog Free Cubes which can then be turned into pieces of jewellery such as rings or cufflinks.

The Smog Free Tower isnt meant to be a permanent cure for air pollution, but hopes to serve as a highly visible symbol of just how much of an impact smog and other pollutants have on the everyday life of people in such cities. The device is currently seeking funding on Kickstarter, with Smog Free Cube rings among the rewards supporters can claim.

 freewheelFreewheel Brings Activity Tracking to Wheelchair Users

Theres a huge number of activity trackers available now, specialised to every kind of sport and activity, but one notable audience has been neglected so far – wheelchair users. While working on a separate activity tracker-related project, Tyler Hively, a content strategist at Chaotic Moon Studios who uses a wheelchair, realised there was no equivalent for wheelchair users.

“My sister is an occupation therapist, and she and I were talking about fitness and wheelchair users,” said Hively. “We realised that nothing really existed for fitness tracking, and thought, Hey, this is important. Why not creating something?”

He brought the problem to the companys in-house research and development hub, and within a couple of weeks, they had created a working prototype and an app that attached to a wheelchair without interfering with a users movements or hindering functionality.

The device, called Freewheel, collects data using a gyroscope, accelerometer, barometer and more, measuring everything from incline and decline to speed and distance travelled, before transmitting it via Bluetooth to the app for analysis.

New Wearable Counts Down to Your Death

A new wearable called the Quitbit is taking the quantified self movement to the next level, using data from wearers lifestyle habits like exercise and diet, combined with actuarial data, to predict when they will die, and displaying a countdown to let users know how much time they have left. It will even send you a notification to let you know when its time to start saying goodbye to loved ones.

Dont worry – this isnt a case of wearables gone mad. The Quitbit is actually fake, designed to promote a Toronto-based cemetery and funeral operator called Mount Pleasant Group, but the technology is not completely ridiculous.

Theres already an app called Deadline which makes use of Apples Healthkit data to provide users with an approximate expiration date, and sites like Facebook have started to tackle what happens to a persons social media presence and accounts when they die.

Made With Code Takes LEDs to New York Fashion Weekmade-with-code-zac-posen

Googles Made With Code project aims to educate girls in programming and encourage them to take up STEM (science, technology, engineering and mathematics) subjects, and it got a big publicity boost this week when the results of one of its projects appeared on the catwalk at New York Fashion Week.

50 girls from the Lower Eastside Girls Club in New York worked with fashion designer Zac Posen to create a black dress illuminated with pre-programmed lights and designs that they coded, and were in attendance to watch it displayed by supermodel Coco Rocha.

“Made With Code started with the mission of inspiring girls to try coding and to see it as a means to pursue their dream careers – regardless of what field those careers are in,” said Pavni Diwanji, vice president of engineering for kids and families at Google. “In the past year, weve seen many encouraging signs that more girls are exploring computer science. More than 5m coding projects have been tried since Made With Code began a year ago.”

Snooz Sound Conditioner Blocks out Background Noise

A good nights sleep is essential to health and well-being, especially when youre travelling, and while theres plenty of devices out there that track sleep patterns, theres less that help regulate them. Snooz is a portable white noise machine that promises a better night of sleep.

The device uses a real fan to generate white noise, rather than looping tracks of static or ambient sound, eliminating concerns like speaker quality but without generating cold air that will chill you on winter nights.

It is fully adjustable, with an accompanying app that can be used to activate and control it, and a nursery calibration that ensures it can be used in newborns bedrooms without any risk of damaging their developing hearing. The Snooz is currently seeking funding on Kickstarter.