On-demand grocery delivery service Instacart has acquired Unata, a provider of one-to-one digital solutions for grocers, with an eye on driving the future of online grocery shopping. The terms of the deal were not disclosed.

Toronto-based Unata offers a white-label digital grocery platform, which enables grocers to create apps and websites for consumers to purchase goods, take part in loyalty schemes, take advantage of coupon offers, and more.

“Instacarts mission has always been to be an independent partner to retailers and enable them to give their customers the best experiences using the best technology,” said Apoorva Mehta, founder and CEO of Instacart. “This acquisition allows us to take that commitment to the next level. It represents a landmark win for retailers, who will benefit from Instacarts scale, Unatas highly configurable technology, and the deep grocery industry integrations this acquisition will enable.”

Unata’s will operate independently of Instacart, keeping its name and brand, while its headquarters will remain in Toronto. Unata’s CEO Chris Bryson will remain in charge of the company, now reporting to Instacart’s CBO Nilam Ganenthiran.

“Unata and Instacart have long shared a vision of innovating the grocery industry and building the online grocery shopping experience of the future,” said Bryson. “By combining the power of our teams and technologies, we can achieve this vision faster and for the first time ever offer a fully comprehensive, configurable digital solution for grocery retailers of all sizes.”