MASTERCLASSING

Instacart is expanding its alcohol delivery service

Alyssa Clementi

North American grocery delivery app Instacart has announced it will now offer alcohol delivery and pickup to customers in 14 states as well as Washington D.C. Customers will be able to order alcohol from their phones and have the items delivered in as fast as an hour, from grocers like Albertsons, Kroger, Publix, Schnucks and Stater Bros. Wine and liquor stores such as BevMo!, Binny's Beverage Depot, and Total Wine & More will also participate in the service expansion.

"Part of grocery shopping for many people goes beyond getting fresh produce, meats and pantry staples, and includes picking up the perfect bottle of wine for a dinner party or their favorite beer to sip while watching the big game," said Nilam Ganenthiran, chief business officer at Instacart. "By working alongside our retail partners to add alcohol to the marketplace, we're offering customers more choice and making it easier for Instacart to be their 'one-stop-shop' to get the groceries they need - including beer, wine and spirits - from the retailers they love."

Instacart's expansion is the result of a successful test launch in select locations over the past year. Instacart has also added a new in-app banner that will direct customers to the beer, wine, and liquor “aisles” of the stores they are browsing on the app. Customers will be able to take advantage of Instacart’s alcohol delivery service on Instacart’s website as well.

Instacart’s alcohol delivery service is now available across California, Connecticut, Florida, Illinois, Kentucky, Massachusetts, Minnesota, Missouri, North Carolina, Ohio, Oregon, Texas, Virginia, Washington and Washington D.C, with more locations coming. Customers will still be required to show proof of age when the alcohol is delivered.