Instagram has teamed up with male suicide prevention charity Calm (Campaign Against Living Miserably) and The Mix, which offers information and crisis support for under 25s, to support young people’s mental health during the stressful exam period.
The partnership brings about the launch of the latest instalment of #GramFam, a series of Instazines aimed at supporting young people’s mental health through moments of stress.
This time around there is involvement from the likes of Jameela Jamil, Love Island’s Dr Alex George and Montana Brown, Michael Dapaah, Ray BLK, The World Record Egg, Libby’s Happy Project, Jim Chapman, and more. For the series, these actors, musicians, poets, illustrators, and influencers share advice and tips about exams and revision.
“The reaction to this campaign has been great, both from our audience and from the people who have taken part so far such as Dr Alex, Lewis Capaldi, DJ Neev, MOB Kitchen and Calm ambassadors Romesh Ranganathan and Loyle Carner,” said Simon Gunning, Calm CEO. “We’re looking forward to #GramFam Live delivering entertaining and funny content with an important message underpinned throughout.”
Calm and The Mix chose to focus on exam stress in response to Instagram data which showed a 640 per cent increase in the use of the hashtag #examstress from March to May 2018. The Mix also recorded a 114 per cent spike in young people getting in touch about exam worries in May 2018.
“Year on year we see more young people struggling with stress during exam season, which is why our partnership with Instagram, Calm and all the fantastic contributors to #GramFam is so relevant,” said Chirs Martin, The Mix CEO. "This issue of the Instazine will reach far and wide with tips from new supporters such as Jameela Jamil and KissFM's Tom Green, enabling us to support anyone struggling under the pressure of exams as well as letting them know that The Mix is there for them whatever life throws their way.”