Just a day after adding video chat to its capabilities, Instagram has rolled out a new feature in its Stories section, enabling users to add background music to their time-sensitive shared videos and pictures.
The feature is launching on iOS in six countries including the US, with an Android version "coming soon". It makes use of Facebook's recent deals with record labels, enabling users to choose from thousands of songs from artists including Dua Lipa, Bruno Mars, Maroon 5, The Weeknd and Calvin Harris. That official partnership provides Instagram with a unique advantage over Snapchat, while also enabling it to compete with teen favourite Musical.ly.
Music can be added to Stories using one of Instagram's stickers. Once selected, users open a library of songs which can be searched for a specific track, or browsed by mood, genre or what's popular. Users can preview the track before they add it, then once they are happy with their selection, choose which specific part they want to add to their Story. Users can also choose a song before capturing a video. Either way, other users will hear the track play as they view the story, with a sticker displaying the song title and artist name.
"Instagram Stories is now used by 400m every day, and we're excited to give our community new ways to feel closer to their friends and followers," said an Instagram spokesperson. "We know that music can play an important role in how you share your moments and express yourself with friends, and we're working hard to bring it to the global community in the future."