Preference Choice Publication

Instagram launches product updates to support small businesses

Gabby Fernie

Instagram has today launched two new product updates aimed to inspire and support small businesses using the platform.

A hub within the Instagram app will surface both organic and paid posts from similar businesses to inspire creativity. The hub is accessible in the Professional Dashboard to all business accounts on Instagram.

Content will be reviewed and refreshed daily, delivering consistently updated posts to businesses throughout the platform

In addition to the hub, Instagram has rolled out additional features to Insights (a feature that allows Instagram Business Account users to see analytics related to their profile and posts) doubling the time available from 30 to 60 days. A calendar tool will also be provided to help businesses look at their performance over specific time periods.

These updates aim to support small businesses in building community and driving sales and form part of Instagram’s continued commitment to build products for this important audience who are the heartbeat of the platform.