Instagram Opens Up Carousel Ads to Everyone

Instagram Carousel Las Vegas
An example of a carousel ad, for the Las Vegas Convention and Visitors Authority

Instagram has opened its carousel ads to any business, available on a self-service basis.

Carousel ads, which feature multiple images that the viewer can swipe through, first launched in June. While they were initially limited to Facebook and Instagrams advertising partners, the format will now be available to buy and manage through the Ads API, Power Editor and Facebook Ads Manager.

Carousel ads are set to roll out across these platforms over the next few weeks.

Instagram reports that carousel ads see an average 2.5 point lift in ad recall compared to single photo ads. It also points to LOccitanes recent carousel ad campaign, which drove a 58 per cent higher lift in conversion rate than single photos.