Instagram overtakes Snapchat in popularity with teens

Instagram has surpassed Snapchat as the most-used social media platform amongst teens, according to the latest survey from investment bank Piper Jaffray.

The annual ‘Taking Stock With Teens’ survey – which this time involved 8,600 teens from 48 US states – found that Instagram is now used by 85 per cent of teens at least once a month, compared to the 84 per cent that said they used Snapchat at least once a month.

Despite this, Snapchat was still more favoured amongst teens than Instagram. 46 per cent of respondents chose Snapchat as their favourite social media platform, while 32 per cent chose Instagram.

Elsewhere, Twitter is used by 47 per cent of teens at least once a month with 36 per cent using Facebook, 23 per cent Pinterest, and 14 per cent Google+. And these other social platforms are miles behind in terms of being a favourite platform amongst teens. Just six per cent favour Twitter, five per cent Facebook, and only one per cent for both Pinterest and Google+.

In terms of brand engagement, Instagram’s brand engagement is still a fair bit stronger than Snapchat – which sits in joint second place alongside email when it comes to engagement.