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Instagram rolls out AI-powered spam and abuse filters

David Murphy

Instagram has launched two machine-learning-powered tools to block abusive comments and spam.


The abuse filter will block certain offensive comments on posts and in live video. All other comments will appear as they normally do and users will still be able to report or delete comments, or turn them off. They can also turn the filter. The filter is launching initially in English, with more languages to follow.

The spam filter looks for any obvious spam in comments, blocking it from users’ posts and live videos. The filter will remove spam written in English, Spanish, Portuguese, Arabic, French, German, Russian, Japanese and Chinese.

In a blog post, Instagram CEO and co-founder Kevin Systrom said: “We believe that using machine learning to build tools to safeguard self-expression is an important step in fostering more inclusive, kinder communities. Our work is far from finished and perfect, but I hope we’re helping you feel safer and more welcome on Instagram.”


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