BigCommerce, which develops eCommerce software for businesses, now supports sales through shoppable posts on Instagram.
The integration means that retailers on the eCommerce platform will be able to tag products in Instagram posts with a link to take consumers directly to an associated product page, so they can proceed with their purchase or find out more about the product.
In addition to making shoppable posts, BigCommerce merchants can use the shopping feature to gain insights, such as how many people interacted with product details or clicked ‘shop now’ to visit the online store.
“As content and commerce become more intertwined, our mission is to provide merchants all the tools required to effectively sell to customers in all the places they choose to shop,” said Russell Klein, senior vice president of corporate development at BigCommerce. “Thousands of BigCommerce merchants have grown their brands on Instagram, and it’s clear from the extraordinary results we’ve already seen that these new features represent a significant step forward for merchants, consumers and the promise of social commerce.”
Shopping on Instagram is currently only available to US-based merchants which have an active Facebook Shop and sell in US currency.