The Institute of Cancer Research (ICR) has relaunched their website with a new responsive design and focus on using news and multimedia to provide the public with an insight into its world-leading research.

The site includes news, blog and video content and enables visitors to move easily from relevant media content to in-depth technical information about the organisations science. It will also profile those involved in the organisation, from leading scientists and clinicians to fundraisers and specialists in commercial collaboration.

The new site was designed by web agency Bostock and Pollitt and built on the Sitefinity content management system, with a close integration to social networks and a focus on easy, responsive navigation from detailed scientific pages to media content that explains the science, making the ICRs research accessible to the general public.

The ICR is one of the UKs leading academic institutions and, in conjunction with its clinical partner The Royal Marsden, is in the top four centres for cancer research and treatment worldwide.

“The ICR is a dynamic, confident, world-class cancer research organisation, and we wanted to create a website to match,” said Richard Hoey, the ICRs director of communications. “There is a huge public appetite for information about cancer research, and the new site aims to satisfy that by showcasing our pioneering work.”

“The ICR is incredibly respected in scientific circles, but our research deserves to be better known among the wider public, and this site is an important step towards changing that.”