The programmatic ecosystem now dominates mobile marketing, but with ever-changing systems and terminology, many publishers are still struggling to make the technology work the best for them and their audience. Topics like header bidding and mobile monetisation are on everyone’s lips, but there’s confusion over what really works, and concerns over brand safety.
It’s with this in mind that Mobile Marketing Magazine are launching our first Programmatic for Publishers Summit, an event that will act as a forum to enable mobile publishers to bring their questions and concerns to the firms behind the platforms and channels they use.
Building off the success of last year’s Mobile Programmatic Summit, this event will be tailored to the needs of publishers, providing straight answers from experience voices within the industry, as well as practical advice from publishers who have found success in driving ad revenues up by embracing programmatic.
The event will be co-chaired by our editor David Murphy and programmatic specialist (and Mobile Marketing Magazine columnist) Paul Gubbins, with speakers including experts from SpotX and AddApptr.
“Having worked for a number of sell-side technologies, I’ve seen first-hand the opportunities and threats premium publishers are facing today,” said Paul Gubbins. “That said, I believe they are currently in the strongest position they have been in for some time due to chief marketing officers now asking their programmatic buying partners to value context as well as audience.”
Our summits are about creating a dialogue between our speakers, panellists and delegates that will help all attendees understand this key marketing technology. Between our expert speakers, our roundtable sessions and our panel debates, you are guaranteed to leave the event more confident and prepared for the future of mobile marketing.
If you’re interested in finding out more about our Programmatic for Publishers Summit, please email [email protected] for more details, and to discuss how the event can best serve your needs.