Investing platform Circa5000 has launched a campaign to drive brand awareness. The campaign sets out CIRCA5000’s vision as the investment platform of the human future. The company’s approach allows retail investors to invest in businesses that are solely focused on securing a prosperous future for humanity and the planet.
The platform covers such areas as clean energy; clean water; sustainable food; breakthrough healthcare; digital education; and cybersecurity. Notable portfolio names include Oatly, Beyond Meat, Darktrace and FuelCell Energy.
The recently rebranded CIRCA5000 – formerly tickr – worked with CNS Media on the campaign, which is focused on London, Bristol and Manchester, and includes TV, mobile, online, social, and digital out-of-home advertising, including 18 London underground stations. The distribution and targeted ads will be run through Skyrise and Sky AdSmart, with the target audience 25-44-year-olds.
The campaign invites viewers to imagine life in the year 5000AD – a world where humans are welcome, but optional without urgent intervention – to introduce CIRCA5000 as a new way to invest in the businesses focused on creating a prosperous future for humanity and the planet.
Over 90 per cent of CIRCA5000’s 160,000 users are first-time, retail investors – predominantly young, millennial professionals, with over 80 per cent of them based outside of London.
“What we tend to see today is a whole lot of greenwashing on one side, and day trading masquerading as proper investing on the other,” said CIRCA5000, Co-founder, Tom Mcgillycuddy. “We’re here to put an end to all of that – and we’ve created an investment platform that we believe will define the human future.
“CIRCA5000 has been built to allow everyday people to invest in the future of our society and planet. Our platform democratises access to investing, and empowers people to make a competitive return by investing in things with universal appeal – and we hope the new creative campaign serves as powerful inspiration for many looking to seize the opportunity and become part of the future of investing.”