iO global has announced a digital distribution deal with Universal Music to distribute its music digitally, in multiple formats. The deal, which will roll out initially in South Africa, will provide access to Universals extensive music library of over 300,000 tracks. News of the deal comes less than a week after iO Global announced that it had signed a distribution agreement with Sony BMG Music Entertainment to deliver the entire Sony BMG digital music library of over 300,000 songs.
As a result of the agreement, mobile network subscribers will be able to download and consume Universals music library on mobile devices and PCs either as full music tracks, albums or ring-tones. International artists with Universal include 50 Cent, Kanye West, Eminem, Mariah Carey, Amy Winehouse, Mika and Maroon 5.
This new partnership with iO global enables us to deliver the next wave of digital music in South Africa, says Universal Music Marketing Director, Steve Harris. The mobile entertainment platform from iO global gives network operators the opportunity to seamlessly deliver music from our extensive libraries to subscribers in any format. This agreement will enable consumers to easily access our musical content on the go, whether they are using a mobile phone or PC. Having this kind of flexibility is the future of digital content.

iO Signs Sony BMG Deal. Read