Independent News & Media has partnered with iome to launch a white-labelled social event planning tool on The Independent newspapers website. The service creates new web and mobile revenues for the publisher, as part of its 2010 digital media strategy.
The free-to-access service provides the 10 million monthly visitors to the Independents website with a useful tool that helps them plan their social lives and make savings via discount vouchers.
The Independent aims to generate new revenues through the service on purchases made through the portal, such as theatre tickets and restaurant bookings, in addition to advertising and sponsorship. By partnering with iome, the Independent has been able to go to market with its new branded service in less than three weeks from inception of the project, enabling readers to start using the service in time to organise their Christmas events.
We are very excited to be the first business to launch this service in the UK, says
Bill Swanson, Managing Director (Digital), Independent News and Media (UK). It not only enables us to extend our reach to readers, but also to create new revenues via web and mobile.
We recognise that consumers are hungry for new ways to organise their social lives through the web this service is the first of its kind to enable people to organise themselves, make savings and interact with friends in a single location. Plus, the service has the ability to learn behaviour including likes and dislikes, giving us the opportunity to deliver highly targeted services and offers. This is a significant step forward with our digital media strategy for 2010.
You can see the service in action here.