Digital entertainment services firm Wicoms has partnered with iome to deliver a white-labelled social event planning tool to its customers in the UK leisure and hospitality industry. The iome Plotstar service will be accessible via Wicoms wi-fi and entertainment networks that are available in a wide range of leisure locations, including holiday and leisure parks, stadiums, hotels and conference venues.  
The free-to-use digital event planning tool will reach a combined community of over 50 million consumers annually who reside at Wicoms customer sites, including Pontins and the Camping and Caravanning Club of Great Britain. The Plotstar service will be individually branded for each Wicoms client, in order to match their existing corporate look and feel.
Via the Wicoms wi-fi and entertainment network, holidaymakers will be able to quickly discover new things to do, places to visit and access offers and discounts, using their PC, laptop or mobile device. An event plan can then be created and shared with friends and family on social networking sites, helping people make the most of their holiday.
The iome Plotstar white-labelled service is a perfect fit for us, says Wicoms Chairman, Simon Rendell. It enables us to offer our customers a new service that will deliver real benefits to their customers. Via the existing Wicoms network, the social event planning tool will enable holidaymakers to create exciting itineraries based on their location and personal preferences. It will help them discover what is around them and also offer discounts or offers so they can save money whilst on their break.
You can see Plotstar in action here.