iOS App Revenues Double Androids in Q2

Revenues on Apples App Store were double that of the Google Play Store in Q2 2016, according to the latest report from App Annie.

Twice as many apps are downloaded from the Play Store, but users remain much less valuable to developers. After Androids widespread adoption started to close the gap between the two app stores – last year, by comparison, iOS apps made 75 per cent more – its now widening again.

Thats primarily due to an explosion in iOS adoption in China, where premium apps, and those funded through in-app purchases, cannot be downloaded from the Play Store. China is now the top country by revenue for iOS games, having overtaken the US during the quarter – and App Annie expects China will soon take the top spot across all app categories.

As Chinese adoption continues to grow – along with emerging markets including India, Brazil, and Argentina – App Annie predicts overall global app revenues to nearly double over the next five years, reaching $102bn in 2020, compared to a projected $52bn in 2016.

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