App marketing network Trademob has published an infographic looking at the arms race between iOS and Android, in terms of their app market share, user demographic, and marketing and advertising.
The infographic is part of a blog post from Hayley Pearce, who looks after social media and content marketing at Trademob, in which she notes that the iOS vs Android arms race has hit a milestone. Android is growing faster than ever, in terms of both market share and the revenue it pays out to app marketers, she notes, while Apple’s marketing has taken on a decidedly attacking tone.
The post goes on to look at which is the best platform for app marketers. You can read the post and see the infographic here.