Sales of iPad Mini models overtook the larger Air models for the first time in Q4 2015, according to a report from CIRP.
The iPad Mini 2, 3 and 4 models together accounted for 47 per cent of sales, compared to 40 per cent for the iPad Air and Air 2 combined.
“iPad Mini did much better in the quarter than it did a year ago, in part because of the lower price points along with holiday price promotions, and because of the different models available,” said CIRP partner and co-founder Mike Levin. “At the other end of the spectrum, iPad Pro had a strong launch, with 12 per cent of total sales at a new, much higher price point.”
Meanwhile, looking at the iPhone, the 6S was the biggest seller with a 48 per cent share, followed by the 6S Plus, at 19 per cent.
“The iPhone 6S and 6S Plus did quite well,” said CIRP partner and co-founder Josh Lowitz. “Yet, they did not dominate the same way that iPhone 6 and 6 Plus did a year ago. The total share of the new flagship models fell below the share of the then-new phones in 2014, and the large-format iPhone 6S Plus share of sales dropped compared to the iPhone 6 Plus as well. Customers continue to choose the year-old iPhone 6 and 6 Plus, and even the two-year old iPhone 5S.”