Danish company TraceWorks, which specialises in marketing management software, has announced the launch of an iPhone web application that will enable users of the companys Headlight marketing management solution to keep an eye on the performance of their campaigns on the move.
Headlight is web-hosted software that streamlines media planning, digital asset management, campaign deployment and campaign measurement, online and offline. And, says TraceWorks, it takes only five minutes to learn how to use it.
Marketers access Headlight through a browser, allowing them to work wherever they have an Internet connection. The new application extends this flexibility even further. Headlight users can log in with their iPhone to a mobile site where they can see the real-time performance of their marketing goals and monitor top five active banner, email or SEM campaigns by clicks, conversions, cost and earnings. Users can also access all their media contacts if they need to take make adjustments to any campaigns.The application is based on the iPhone browser and works with the iPod Touch, although without the contacts function.
The iPhone application extends the basic idea of TraceWorks of making simple and intuitive tools so marketers can manage their campaigns easily, says TraceWorks Chief Product Designer, Jesper Bram. We have looked at creating mobile versions before, but only the iPhone has been able to recreate our ideas on a mobile platform. Our software has to be easy to use, but it also has to have that wow factor, and the iPhone can offer both.”