Apple has revealed that there are now over 100,000 applications available in its App Store, in 20 categories, including Games, Business, News, Sports, Health and Travel. App Store users have so far downloaded over 2 billion apps.
Travis Boatman, Vice President of Worldwide Studios at EA Mobile, says the Apple App Store has forever changed the mobile gaming industry.
With a global reach of over 50 million iPhone and iPod touch users, the App Store has allowed us to develop high quality EA games that have been a huge success with customers, says Boatman.
Apple says it is continuing to improve search and discovery for apps, with new features including Genius for Apps, App Store Essentials selections, sub category listings and more customer reviews. 
