iPoint-media, which provides live, interactive video applications and delivery platforms for web, 3G mobile and media, has revealed that dtms GmbH, a division of D+S europe AG, has signed a Software as a Service (SaaS) agreement to deliver access, in Germany, to the interactive video calling service creation environment on iPoint-medias Vitrage 3G (UMTS) video calling application platform. dtms and iPoint-media believe the agreement has the potential to generate several million premium rate video calling minutes on the Vitrage platform within the next 24 months.
dtms has selected iPoint-media to move aggressively into the rapidly-growing mobile video entertainment market. According to a recent Juniper Research report, the global mobile entertainment market is expected to reach more than $3.5 billion (1.75 billion) by 2012. The Vitrage video application platform will enable dtms to offer its customers a wide range of advanced, interactive 3G/UMTS video calling entertainment services, including video chat and video dating, while helping dtms to capture a significant portion of the German mobile entertainment market.
dtms spokesman Dr. Christian Khl says Vitrage was selected for its wide range of interactive services and its flexibility to quickly and easily enable dtms customers to deploy new services.
We believe Vitrage will offer a significant advantage in deploying innovative, interactive 3G/UMTS video calling services in the German market, says Dr. Khl.
iPoint-media believes that 3G mobile video entertainment offers the potential for significant revenue streams. To help advance the use of 3G video calling services, iPoint-media recently modified its business strategy from direct platform sales to a SaaS-based business model. iPoint says the new model offers mobile operators, aggregators and service providers an easier means of entering the market, adding that the strategy has so far proved successful, with several new Vitrage platforms implemented throughout Europe in the last few months.
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