Digital performance agency iProspect has announced a partnership with social technology firm Sprinklr that will combine its digital performance heritage with Sprinklrs enterprise-grade technology stack, enabling iProspects customers to utilise the latest technology advancements and customise their technology to their individual needs.

Through the partnership, iProspect has become the first agency to be certified by Sprinklr, strengthening its status as a leading digital performance marketing agency. To achieve the accreditation, iProspects team members have undergone intensive training to ensure they maintain strong deployment for clients and know how to effectively leverage and secure ROI across the broadest possible feature set in Sprinklr.

“Sprinklr was purpose-built to meet the needs of increasingly connected, empowered consumers,” said Lee Griffin, global head of agencies at Sprinklr. “Early on, we knew brands would need the ability to manage owned, earned and paid social media all in one place. Were the only technology in the market that can do that, and were thrilled to unlock this value on behalf some of the most respected brands in the UK together with iProspect.”

As part of the deal, a permanent Sprinklr team will operate out of iProspects London offices, providing clients with direct access to the companys social team, as well as a broad range of iProspect services, from programmatic and advanced analytics to content creation.

“Our partnership with Sprinklr is unique,” said Jack Swayne, chief strategy and analytics officer at iProspect. “iProspect and Sprinklr have a shared vision for the future of communications: one where technology and strategy come together to deliver meaningful connections with people. By utilising Sprinklrs technology stack across all areas of owned, earned and paid social, our clients will benefit from a single source of truth for their data, and create immensely powerful targeting capabilities.”

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