ipsh!, the full service mobile marketing agency, has announced its expansion into Europe with the opening of its London office as a joint venture with ZULU, Omnicoms network of agencies in London.   
ipsh! has so far implemented more than 550 mobile marketing campaigns in the US, for brands including Daimler-Chrysler, Anheuser-Busch, Pfizer, Sony Pictures, and Discovery Networks. The company has worked on a number large-scale mobile marketing campaigns that have been successful in retaining customers, increasing awareness and building loyalty, including a national mobile trivia game and sweepstakes for Discovery Channels I Shouldnt Be Alive series; and a free trial of Pfizers Lipitor drug through mobile coupons. ipsh! also helped drive McDonalds first foray into on-pack SMS in the US in the summer of 2005.
To handle European clients, campaigns and operations, ipsh! has hired Craig Patton as the Managing Director of its European division. Patton has recently been involved in various consulting roles, having previously worked for Flytxt and Agency.com. He says:
This is an incredibly exciting opportunity for us all, with clients and their customers becoming more and more interested in the opportunities that the mobile medium has to offer. ipsh! is perfectly positioned to help navigate the ever-changing mobile world with our full service mobile marketing and mobile advertising offer.
In addition to providing mobile marketing solutions to European clients, ipsh! will also offer mobile media strategy, planning, buying and creative services through its new division, FullServe-ipsh!, which launched in July.
Europe provides a significant growth opportunity for the company says ipsh! CEO Nihal Mehta.  Working with our Omnicom network, we look forward to delivering European companies mobile marketing solutions that are less focused on commoditised technology services and more focused on strategic and creative mobile marketing.  This is where mobile is heading in Europe and worldwide.