ipsh! Wins OMMA Award

Mobile agency ipsh! has won the Best Mobile/Wireless Campaign At The 2006 OMMA (Online Media, Marketing & Advertising) Awards
ipsh! partnered with Spacedog Interactive, an independent interactive marketing agency, to  incorporate mobile into the marketing campaign for Carls Jr. and Hardees Burger Slayer, which was designed to grow franchise sales of its Six Dollar Burger and Thickburger, build customer loyalty, and increase online page views.
The campaign encourages participants to submit photos of themselves, eating a menu item, to the companys website via their mobile phones. Participants best photos are posted on the respective host site and vie for the Burger Slayer of the Month title to win prizes.
As part of the campaign, ipsh! designed the back-end technology to capture customers information and send back an SMS age verification, directly to customers mobile phones. Additionally, ipsh! created the technology to enable Spacedog Interactive to quickly sort through the thousands of  photographs they received from customers and select a winner with the clients.
ipsh! was also nominated for an award for its I Shouldnt Be Alive! campaign for the Discovery Channel. For this campaign, ipsh! collaborated with another Omnicom agency, PHD, to leverage mobile marketing technology to help promote the season premiere of the show. As part of the campaign, Discovery Channel placed viewers in virtual life-threatening situations via text messages, with hypothetical scenarios that consumers had to solve to stay alive. ipsh! designed and hosted the series of web pages that allowed users to register for text messages, and participate in an online and mobile trivia quiz,  which automatically entered them into the shows sweepstakes.
We are proud that two of our mobile marketing campaigns have been honored by OMMA and its judges says ipsh! CEO, Nihal Mehta. This recognition is proof that collaborative partnerships that enlist expertise from interactive agencies, mobile marketers and brands can lead to strong results.

Array