Iptune, which provides mobile service management software and services, has announced the launch of Iptune Intelligent Advertiser, which it claims is the only true one-to-one mobile advertising solution.
Iptune Intelligent Advertiser has a smart rule engine that enables the creation of personalized content and delivery, together with real-time reporting for each submitted advertisement. The solution integrates into the operator's network and provides real-time subscriber information for the operator. All information is monitored and utilized according to a strict privacy policy, including advanced approval from subscribers. With the Iptune Intelligent Advertiser, the company says, operators can create one-to-one campaigns based on key subscriber information, such as activity and user profile.
The platform also enables operators to create diversified monitoring options for individual ads. The complete monitoring system provides instant information on how recipients are reacting to each submitted ad. With this knowledge, operators can create more accurately-targeted mobile ad campaigns.
Iptune Intelligent Advertiser is built around the Iptune Core analyzing technology that can monitor all IP-based service traffic in the mobile operator's network. This includes mobile data services such as SMS, MMS and VoIP applications, and mobile data enablers. Iptune Core can be easily integrated to interface with the operators operational support systems, or any service management tool.
Iptune will be exhibiting at the Mobile World Congress in Barcelona from 16 – 19 February in Hall 1, stand 1F07. To book a meeting, email: [email protected]