IPTV Consultancy and Technology Enabler Med1a is offering free-to-air IPTV content on mobile phones. The company says that all content from its proprietary View TV platform will now be available worldwide, free-of-charge, to anyone with a 3G enabled mobile handset, in addition to its current availability via the Internet, or set-top box. This will significantly increase the penetration of Med1as stable of IPTV channels.
View TV is a portal of 900 streaming channels, with all connectivity fully managed and monitored by Med1as technical staff. View TV breaks down its channels into easy-to-navigate genres, allowing broadcasters to easily target specific segments of the platforms audience. View TV is designed to mimic standard television, allowing specialist outlets to broadcast, safe in the knowledge that their audience is able to access content without having to battle with technical operating instructions.
Consumer behaviour is changing fast, and organisations recognise they need to react to that change says Med1a Director Jamie Branson. As such, Med1a is committed to maximising the potential of our clients IPTV offerings by providing access to our View TV platform to as wide an audience as possible. Now, with the addition of mobile to the existing web and set-top-box access, we have opened up View TV to an even broader spectrum of casual viewers. Our first to market move into mobile distribution is a further demonstration of Med1as dedication to helping our clients maximise the profitability of their IPTV channels.
In addition to offering broadcast space on its ViewTV platform, Med1a provides consultancy and technical enablement to organisations looking to move into IPTV. Current customers include Franchise News 24, ChesterTV and Hyp TV.
To see View TVs contribution to the BBC Money Programme feature on The Future of IPTV click here.