IronSource acquires creative management platform Luna Labs

Tyrone Stewart

App monetisation platform IronSource has acquired Luna Labs, a creative management platform, as it seeks to further help app and game developers to maximise the growth of their businesses.

Luna’s platform enables developers of any size to create playable and video ads directly from their game code and automatically generate variations of the ads. IronSource hopes the addition will help it toward its ambition to create a ‘comprehensive growth platform’ for developers.

“Our vision at IronSource is to build the most comprehensive growth platform for app developers, allowing them to focus on content creation and on building a great user experience, while we provide the infrastructure for their business expansion,” said Omer Kaplan, CRO and Co-founder of IronSource.

“Creatives are a key part of that and have only become more important as competition for user attention grows. But ad creative development and testing at scale is incredibly difficult and costly. Luna Labs solves that by bringing high quality end-to-end ad creation management to app developers, and we’re excited to be able to add that capability into the IronSource platform.”

Luna currently works with the likes of King, Crazy Labs, Supersonic Studios, Lion Studios, Kwalee, Voodoo, and more. The team will continue to operate out of their current offices, continuing to grow their technology and offer their services under the IronSource umbrella.

“We’re excited to continue our company journey by joining one of the strongest growth platforms out there,” said Steve Chard, Co-founder and CEO of Luna Labs. “Creatives define the success of user acquisition, and we’re looking forward to bringing our technology to even more developers worldwide.”

The acquisition comes not long after IronSource's purchase of in-app advertising insights firm Soomla last month.