“Is it a Phone?” “No, its a Microphone”

Ad technoology and services firm VoodooVox has announced the release of MyVox, a free service that enables software developers to easily incorporate voice into their applications and web widgets. Through the MyVox API, any phone can now function as a microphone, giving mobile developers the ability to enhance any web application imaginable with the users voice. Additionally, VoodooVox also provides a new revenue stream through the In-Call Network, its patent-pending audio advertising network.
Voice represents a new frontier in the web experience, says J. Scott Hamilton, President and CEO of VoodooVox. The MyVox API handles the complexities of the telephony component by capturing the voice of the caller, empowering developers to easily create the next generation of voice-enhanced applications and services. We fully expect MyVox to lead to a proliferation of voice mashup innovation.
MyVox also gives mobile developers a new revenue stream. All MyVox call volume passes through the VoodooVox In-Call Network Exchange (ICNx), an audio ad network comprised of over 500 call publishers. The VoodooVox ICNx inserts targeted ad-supported media directly into the call stream, sharing revenue with its call publishers.
Publishers on VoodooVoxs In-Call Network (ICNx) currently generate over 250 million calls monthly, and include VoIP providers, radio stations, call centres, 411 (directory) services, calling card companies and a fast-growing number of Voice 2.0 companies.
To spark development of voice-enabled applications, VoodooVox is promoting the MyVox Developer Challenge, which promises up to $75,000 (37,000) in prize money for innovative and popular applications. Full details can be found here www.myvox.com.
As a developer, weve always been interested in allowing consumers to personalize their experience with voice, says Nick Branstator, VoodooVox Vice President and General Manager of the MyVox service. Already weve seen some great applications, like a Flickr slideshow that enables voice narration and a Google Maps widget that creates pushpin audio narratives on personal maps. Clearly, this is just the beginning, and we are excited to support Web 2.0 developers as they create the next generation of exciting applications and services.
The initial list of MyVox powered applications is available here.

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