“Is That a Gok in Your Pocket?”

Fashion-conscious shoppers can call on a bit if help in the run-up to Christmas, with the release of TV fashion guru and author Gok Wan’s Pocket Gok app for iPhone and Android.

The £1.79 app, created by Grapple Mobile enables users to enter their bust, waist and hip measurements, creating a body shape template, before feeding back a number of seasonal fashion picks to suit the individual’s particular figure and frame.

Pocket Gok features a ‘My faves’ list function, so users can store suggested items of clothing, or indeed whole outfits, to refer to later while out shopping, as well as share these app-generated suggestions with friends and family on Facebook. According to Wan, the idea is to present users with a range of affordable and easy-to-locate high street items, rather than bombarding mobile browsers with haute couture obscurities. “It’s all about helping people to choose the right clothes for their bodies, so that they look their absolute best and feel confident,” says Wan. “We have a range of stunning looks for all occasions. The app even shows you how to accessorise daytime looks for an easy day-to-night transformation.”

Jamie True, Grappile Mobile founder and account lead, praises the way in which Wan engaged with the app’s development, commenting: “He had a really clear idea of what he wanted to create and was keen to put his stamp into each element of the app.”