Isobar, a digital marketing agency which is part of the Dentsu Aegis Network, has launched the Isobar Commerce practice. The practice aims to deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight.

To join the launch of the practice, which will include more than 1000 commerce specialists, centres of excellence have been established in the Americas, EMEA and Asia Pacific, reports The Drum. In addition, commerce company Bluecom will be rebranded as Isobar Commerce.

The practice will work with the likes of Salesforce, Adobe, SAP Hybris and Magneto to deliver commerce experiences, as well as covering strategy and brand commerce in third-party marketplaces.

“The reinvention of last mile is a key part of business transformation today, and the commerce specialists from our global practice will help our clients to win in the digital economy,” said Jean Lin, global CEO of Isobar. “As part of Isobar’s Brand Commerce strategy, we utilise data, customer experience and technology expertise to create seamless experiences that deliver measurable commercial success.  The creation of the Isobar Commerce practice will further strengthen our commerce capability and global consistency to bring brand inspiration and transaction closer.”