Mobile communities and content company Isomob reports that, following the launch of its Flirtfinder.mobi mobile dating solution, it has seen a doubling in the nuber of messages exchanged between users during ther month of June.
Contrary to the current vogue for free or nearly-free mobile social networking platforms, Flirtfinder.mobi charges users to send messages to each other using the PayForIt billing solution The company believes the success of the service is due to its ease of use, which, coupled with convenient micropayments, enables it to fill the gap between casual flirting and serious dating.
While we have worked hard to get the database to critical mass, the weather certainly made the job much easier, says Isomob Commercial Director, Alisdair Anderson. It seems the hot snap has people feeling frisky! Being out and about with a mobile phone gives members the ideal opportunity to interact with one another.
Towards the end of 2008 Isomob announced a partnership with social networking company 4D Interactive, as part of its strategy to work with leading service providers who have not developed mobile dating platforms in-house.